Little Conversation Podcast

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

Mintel Little Conversation Podcast

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What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions?

Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why.

Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode!

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else.

Want more content? You can also view Season One, Season Two and Season Three now.

SUBSCRIBE, RATE AND REVIEW!

Season Four

NEW
The what and why behind a consumer trend

Exploring the DTC model and what drives consumer engagement

Host Samantha Dover is joined by two retail experts to discuss the direct-to-consumer (DTC) business model. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including purchase drivers and barriers to entry. Listen now!

The what and why behind a consumer trend

Why brands are using astrology in their marketing strategy

Host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss astrology. It’s has been around since the 3rd millennium BC and is experiencing a resurgence today driven by social media. The experts explain why the sudden interest from a consumer perspective, discussing themes like spirituality, the collective, self-expression, decision paralysis and regaining control. Listen now to find out more!

Let's talk about the metaverse

Let’s talk about the metaverse

Host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. Listen now!

The what and why behind a consumer trend

The what and why behind a consumer trend

Host Elysha Young shines a spotlight on the science and art of consumer trend forecasting. She is joined by global consumer trend experts to discuss how trends are defined, how companies like Mintel identify new trends and the value of understanding consumer trends. Listen now to discover why understanding consumer trends is critically important to calculating potential competitive, disruptive implications. Listen now!

The impact of inflation on the cost of living and consumer behaviour

The impact of inflation on the cost of living and consumer behaviour

Host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel, discuss the impact of inflation on consumers, specifically, the cost of living and how it will shape consumer behaviour in the coming months. Brand loyalty, value, and conscious consumerism are being tested. What brands are agile enough to make it through? Listen now to find out!

Marketing outlook, omnichannel trends and spend predictions for 2022

Marketing outlook, omnichannel trends and spend predictions for 2022

Host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Comperemedia Omni, discuss the marketing outlook for 2022, including what marketers need to know, channel spend and the shifting consumer relationship with various marketing channels. Listen now for the full 2022 forecast!

How conscious consumerism and sustainability are disrupting financial services

Pre-season Special: How sustainability is disrupting financial services

Host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that’s occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour. Listen now!