“The way in which the reports are presented means you can jump straight to the sections that are most relevant to you, or indeed just read the Executive Summary.

The thing I love about the reports is that they don’t just throw data at you, there is always some dialogue about how Mintel think a category will perform in the future or the type of innovation they feel could invigorate the market.”

Ayisha Koyenikan
Product Research Manager
TESCO Food Academy

“We subscribe to GNPD, Reports, Market Sizes and Trends, and I use them specifically in Home and Personal Care. We’ve been a Mintel customer for around five years.”

“In marketing, we use Mintel’s services particularly in terms of specific needs, so for example we would ask if you can supply us with information about products with vegan claims.

Mintel assists us with your studies of specific segments, such as liquid liners for example.

All news about the lips, eyes, face and nails categories is very much appreciated!

Mintel is a great benefit for us in sourcing information about what is new in the cosmetics market, plus it gives us real detail as well about specific subjects we are interested in.”

“New markets such as China coming on stream offer opportunities for us but challenges also, particularly around the registration of ingredients.

Traceability of ingredients is also becoming more important as consumers want to know more and more about where the products they buy are coming from.

That creates a challenge of sustainability, one we are responding to by sourcing more natural ingredients for use in personal care products.

With a lot of our key accounts we don’t know exactly where they are using our ingredients, so GNPD helps us in finding out which formulations they appear in, and in which countries those products are being sold.

We can search for the specific name and then we know for sure that is in the end product and we can also screen by the effects those products are designed to achieve. It gives us a lot of extremely valuable information on how our ingredients are used in products with specific claims.

That is critical for us because many of our customers change their formulations and launch new products all the time.”